Meta unveiled the "Meta Glasses by LISA" collection on Wednesday, two styles of $399 hands-free camera glasses with pet-inspired charms, according to Fashion Times. The backlash started within a day, after fans pointed out she has spent years describing stalkers and having no privacy at all.
The mechanism is simple and beautiful. She spent two years on the record describing sasaeng fans waiting at her door with cameras, and then the brand deal arrives with a wearable camera attached. For $399, with pet charms. Her complaint is now the marketing. "I have no privacy" is a customer testimonial for a tech drop, and the sasaeng kit is a limited edition with her name on it.
The best line of the day is from a random Redditor, not a brand lawyer: "In my opinion, any public figure that endorses these glasses shouldn't expect anyone to respect their privacy." That is the entire economy of fame in one sentence. The paparazzi get their job because the subject sells the same job back. And the Koreaboo coverage notes this is the second BLACKPINK member to eat it this season, so the playbook is now a group project.
Meta's answer is a white LED that lights up when the camera is on. Lovely. A tiny light so you know when your stalker is recording you. The privacy fix is a nightlight for the surveillance industry, and the industry keeps shipping.
YOUR TURN: At $399, is the LISA edition an accessory or a receipt?
PAPER TRAIL
- The drop plus the backlash: Fashion Times
- The "dangerous collab" roundup: Koreaboo
- The Jennie precedent: IndiaTimes
- The backlash, second angle: IBTimes Singapore
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