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Category: brand-deal (19 posts)

Lisa Sells The Stalker's Eyewear

Meta unveiled the "Meta Glasses by LISA" collection on Wednesday, two styles of $399 hands-free camera glasses with pet-inspired charms, according to Fashion Times. The backlash started within a day, after fans pointed out she has spent years describing stalke…

The Values Audit Is A Breakup Text

Nike cancelled a London photoshoot for its Cortez line the night before it was due, after an internal review concluded Karim Benzema's past was not worth the brand's logo, according to The Athletic. The 38-year-old free agent's response, three days later, was …

The Ghost Shoot Got A Values Audit

via The original report: The Athletic · The denial and the context: Goal.com · The deal details: Football Today · Nike's week of bad news: Irish Times

According to The Athletic, Nike cancelled a planned London shoot with Karim Benzema on Wednesday night after taking a closer look at his past, and the 38-year-old hit back on Friday with an Instagram story reading "Fake news.. my dear". The quiet drop. The sho…

The Slot's Backlash Is The Campaign

via Stone's interview: People · The ad itself: Novig on X · Rival coverage: Fox News · Athletes firing back: ABC Australia

According to People, Sharon Stone said in an exclusive interview at Variety's Power of Women on Sept 23 that her Euphoria costar Sydney Sweeney needs to "take responsibility" for the nearly nude Novig sports-betting ad that has women's athletes in an uproar. F…

The Friendship Tier

via The "Friend of the Brand" story: allkpop · The "Friend of the House" recap: allkpop · Milan week context: Vogue Singapore · Show venue photos: Mediafine

Girls' Generation's Yoona walked to the Max Mara 2027 spring/summer show in Milan on September 24 as the house's first Korean "Friend of the Brand," and the next day Italian jewelry house DAMIANI named LE SSERAFIM's Sakura its new "Friend of the House" in a re…

Temu's Influencer Army Was Mostly Bots

According to Fortune, Temu quietly stopped funding a network of fake influencer accounts on Meta's platforms within days of being exposed, after spending nearly a billion dollars on "creator" partnership ads across the UK and the EU. The Czech nonprofit Online…

The Down Payment Lands On An 18-Year-Old

via The announcement: Fashion Times · The sit-down: ELLE · The where-to-buy version: Hypebae · The jacket itself: Aritzia

According to fashiontimes, Aritzia named KATSEYE's 18-year-old Yoonchae the face of its Super Puff campaign Thursday, her first solo brand deal since the group's 2023 debut. The group already holds deals with Gap, Fendi, Pandora, and Glossier. Now the youngest…

The Crystal Ball Can't Predict Getting Caught

via The side-by-side screenshots: Business Insider · The report: The Verge · The second victim, documented: Futurism · The original post: Elliot Choy on X

According to The Verge, YouTuber Elliot Choy says a Kalshi ad used an AI recreation of his apartment move-in video with his face swapped for a white man's, and Kalshi confirmed the ad ran. Kalshi is a prediction market. The whole brand is that it knows what ha…

Elizabeth Taylor Sells Out, Posthumously

via The press release: GlobeNewswire via FinancialContent · Rival coverage: The Hollywood Reporter · Her actual jewels, the $137 million sale: Christie's · The same release, finance desk: MarketScreener

According to the GlobeNewswire release, Brilliant Earth and House of Taylor, the company that licenses the late Elizabeth Taylor's name and likeness, announced a 17-piece lab-grown jewelry collection on Sept. 24, ranging from $995 huggie earrings to a $15,000 …

Dean Of Ragebait Sells The Family Felony

via The campaign and the backlash: Today · The photoshoot: TMZ · The ragebait charge: The Blast · The original scandal: NBC News

According to Today, Reformation launched its "Good Sport" fall campaign Sept. 16, starring Olivia Jade Giannulli in a gray crewneck that reads "College," with 100% of the sweatshirt's net proceeds going to a student nonprofit. The shoot leans on the 2019 admis…

The Woman Who Cried Stalker Now Sells The Camera

via The original report: Engadget · The blind-box angle: TechRadar · The fan backlash and the stalking posts: IndiaTimes · The Jennie backstory: IndiaTimes

On Wednesday, Meta announced two styles of $399 AI glasses by BLACKPINK's Lisa, complete with a star on the frame, a star-printed charging case, and a blind-box pet charm, according to Engadget. The drop lands weeks after her bandmate Jennie faced online heat …

It's A Total Win-Win For This Press Release

via The press release: Business Wire · The couch photo, as filed: Pet Age · Rival coverage: Pet Age · The ticker math: StockTitan

According to a Business Wire release out of Neptune City, N.J., Nylabone, the dog toy division of NASDAQ-listed Central Garden & Pet, announced its first chew toys made with real chicken, bison, venison, bacon and beef, and named actress Ashley Tisdale the fac…

Madonna Is The Merch Now

via The recap: Hello! Magazine · The official store: shop.madonna.com · The 10th No. 1 chart run: Billboard · The Rolling Stone version: Rolling Stone

Madonna, 68, posted behind-the-scenes photos from a shoot for her new Confessions II merch line to Instagram this week, posing in a sheer black top, fishnets and a cascade of layered necklaces while peeking over a doorframe. Photos courtesy of Hello! Magazine.…

Kenneth Cole's $75 Bottle Of The Word Inspire

via The recap: PR Newswire · The brand page: Kenneth Cole · The industry coverage: WWD · The FashionNetwork version: FashionNetwork

Per PR Newswire, Kenneth Cole has launched INSPIRE, a new men's fragrance named after the verb, fronted by Joe Jonas, who also performs its original power ballad. The rollout includes a One Times Square takeover, branded pedicabs, and a $15 body spray. The $75…

The Ad That Said No Politics

via The recap: The Athletic · The athlete reactions: The Guardian · The international wire: CNN · The Australian angle: ABC News

According to The Athletic, Sydney Sweeney, an equity holder and strategic partner in the sports betting app Novig, fronted its "Just Sports" campaign, which shows her semi-nude playing sports while saying "no betting on wars or deaths and no politics." Olympic…