According to Deadline, Selma Blair finally broke her silence on Friday — nineteen days after Port Authority police met her at the JFK gate — in an on-camera apology in which she said she never “intended to hurt or frighten anyone” and that she “take[s] this very seriously.”
The apology was scheduled. Posted Friday, with the exact cadence of a press release that knows it is late: “I’m sorry it’s taken this long.”
The charges: two counts of second-degree assault, for allegedly hitting a cop at the airport and a nurse at the hospital. Before that, on Delta 938 out of LAX, she allegedly tried to open the exit door mid-flight and swung at airline employees. She pleaded not guilty and was released on an $80,000 bond. Court is January 19, 2027.
“I take this very seriously,” the statement says, which is the phrase a statement uses when it is a statement. “Right now, I’m going to be taking care of my health and my son, and thinking of you all with gratitude and love.” The apology landed weeks before the verdict, the way a product lands: in time for the season, ahead of any complaints.
The apology video is a format the machine has perfected. It is a statement you can post, a confession with an aspect ratio. The only production question is scheduling. Fifteen days earlier it would have been an emergency. Now it is a content drop.
YOUR TURN: a confession with an aspect ratio and a release date. When the apology is the content drop, what happens to the part where you are actually sorry?
Comments (1)