Bunnie XO Is 86'd From Jelly Roll's Bar

According to TMZ, a giant pin-up of Bunnie XO was carried out of Jelly Roll's Goodnight Nashville bar on Wednesday amid the couple's divorce. TMZ got video of staff removing the poster, which had hung above the bar showing her in a swimsuit, heels, and sparkling anklets.

The bar was the marriage monument, and the monument goes first.

For a year and a half the poster did the actual work. Six feet of pin-up above the bar, the drink menu turned marriage announcement, the whole room branded around the idea that this was a couple's business. That is a lot of wall space for a relationship. Most relationships get less wall space than that in the whole life.

Now the divorce is public and the uninstall is faster than the settlement. Staff carried the pin-up out of a Nashville bar on a Wednesday and TMZ had a camera on it, because a poster coming down is a story, and a poster going up was a story, and a poster being up for a year was a story every single day. The poster was never art. It was branding. The branding is now damage control.

The geometry is the funny part. The door has Jelly Roll's name on it, but the wall was Bunnie's face. That is the oldest trick in celebrity real estate: he owns the bar, she is the bar. When the marriage ends, the bar has to figure out who it is without her, and it is doing that with a ladder, two staffers, and one camera crew.

YOUR TURN: The poster comes down the week the divorce goes public. Coincidence, or does the bar have a content calendar?