*According to Deadline, Crave is filming two six-episode seasons of Heated Rivalry back-to-back and a standalone holiday movie before the year is out. A Crave rep says there are no projects to confirm.
The denial is the best part. The thing currently on the stage is the thing you "can't confirm." This is the PR machine's "we are not confirming" special, which in industry means "we are filming the sequel, the sequel to the sequel, and a movie you have not seen, all at once." The hockey romance that broke the internet last November is now the Slapshot Factory: twelve episodes and a theatrical holiday special, all shot while season one is still playing in 880 theaters.
And the movie is not even about the main couple. It is the second pairing from Book One, a Christmas one-off, because the machine does not sleep and neither do the fans. The author of the book already wrote a holiday short story, and the studio adapted it before the snow started. That is not a franchise, that is a subscription with a rink.
Here is how it actually breaks: a recurring guest star made a Cameo video, said out loud "I think we're doing 12 [episodes] this time," then briefly wrote "a video went viral that got me in trouble" in his profile before deleting it. A guy getting in trouble in the comments is the entire distribution strategy.
YOUR TURN: is a holiday movie about the backup pairing a green light, or just the machine not knowing how to stop?
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