Paris Creator Week is holding its third edition on November 4 and 5, doubling in size to 8,000 industry professionals with top executives from YouTube, Twitch, LinkedIn, Banijay and Mediawan, according to Variety. Co-founder Pierre Allary, who launched the event in 2023 out of a YouTube interview channel, describes the program as a path "from upload to exit." A new study unveiled at the event puts the global creator economy at $217.3 billion this year, with the headline forecasting a $1.2 trillion market as the week positions itself as the Cannes of the creator economy. The study came from Coherent Market Insights, the event's "Knowledge Partner," and the program added an M&A and investment track this year because, as Allary told Net Influencer, "there's a lot of M&A going on in the U.S. market" and "it's starting in Europe."
The mechanism is the study. The Cannes comparison is doing the selling, because Cannes is where films meet their buyers, and this week's pitch is that the pipeline is on the way to a trillion dollars, per a number unveiled inside the conference by the market-research firm paid to be its Knowledge Partner, for the 8,000 people in the room whose jobs are to want it to be true. The M&A track is the reveal: the upload-to-exit pipeline is not a metaphor, it is a trading floor, where investors shop for creator businesses, mostly in food and supplements, and the exit is not the failure state, it is the business model. The pipeline gets 8,000 attendees and a headline number, and the study gets a room full of people who can only nod. The study justifies the week. The week sells the study.
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