According to TMZ, Kim Kardashian's SKIMS is refunding buyers of its $148 Accessories Advent Calendar after customers found the box mostly full of hair ties and bobby pins.
Twelve little doors. Behind the doors: keychains, silk hair ties, bobby pins, a squishy, ornaments. The old advent calendar had chocolate and you had to be a kid to care. Now you can pay luxury pricing for the stuff that falls out of the bottom of your purse, and the receipt says "Accessories."
Then the internet opened all twelve. An unboxing TikTok pulled 45 million views, mostly a woman getting angrier with every door. "Kimberly, you're genuinely about to piss me off." The comments agreed. One said it "should be lawsuit-worthy." And here is the detail that should make a boardroom sweat: the calendar sold out. It is on a waitlist. People paid $148 for a box of hair ties, and then the internet had to tell them what they bought.
The PR machine then did what it always does. A rep told E! that executives are "aware of the feedback," that "for some, the calendar didn't meet expectations," and future notes will "directly shape" future releases. Translation: you were right, we will take your money back, and please help us build the next box. Page Six ran the first wave, and the verdict was "rip-off."
YOUR TURN: Are $148 hair ties a luxury good, or did you just need one door open to know?
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