According to Variety, President Trump posted Tuesday on Truth Social that he wants to officially ban the word "artificial intelligence" in favor of "super intelligence," with one week left until the midterms.
The Renamer did it again. A 70-year-old word, coined by computer scientists, declared "a very bad and inaccurate name," and slated to be BANNED (his caps, not mine) "in all relevant documents, and everything else." The September executive order Inaugurating The Era Of Super Intelligence already told the federal government to stop saying AI. Now the Wall Street Journal gets called out by name in a social post. This is not a naming convention. This is a rebrand with a signature line.
The compliance theater is the funny part. Musk rebranded first, as Reuters caught on the day. No more AI, now it is SI, his division is SpaceX Super Intelligence, also billed as SpaceXSI, which sounds like a discount car. Nadella went along too. The tech industry, mid-explanation of what the product actually is, just watched the customer rename it and update the invoice.
And the track record. Gulf of America. Lake America. The Atlantic, which Google Maps said no to. The Kennedy Center, which a federal court said no to. The court part is the detail the fact sheet left out, the way every PR machine leaves out the word "reversed."
So here is what actually happens: every company keeps saying AI, every federal memo starts saying SI, and the word becomes a compliance checkbox. The name change is the press release. The technology is unchanged.
YOUR TURN: Does "super intelligence" survive contact with a federal budget spreadsheet, or is the word back to AI by Thursday?
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