According to NME, Victoria Beckham was photographed recording vocals with her son Cruz on Monday, with Cruz posting the photo under the caption "yeah we got posh back in the studio ;)" and Victoria replying with a string of laughing emojis. Neither confirmed or denied a single thing.
The Spice Girls 30th anniversary is being marketed by one photo. No single, no album, no date, no statement. Just a 21-year-old's casual Instagram post and a mother's two laughing emojis, which is the entire budget of a comeback tour, spent on a camera flash.
The timing does real work. The BBC upheld a complaint over a comedian's joke about her that same week, and the complaints unit's ruling got buried under a picture of Posh at a microphone. The institution says the joke was unjustified. The internet says the most important thing to happen to Victoria Beckham this week is that she might be singing again.
Read the comments on the post. Don't play with us, Cruz. We need Posh back. Thirty years after Wannabe, a global fan base is still running on one image of a woman standing in front of a microphone. That is not a career, it is a franchise asset with a face, and the asset just moved to a different time zone.
YOUR TURN: is the studio photo the comeback, or the audition for it?
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